This Pride Month, for our “Meet a Camundi” series we invited a few Camundi to reflect on what Pride means to them, how their identity connects with their work, and what belonging truly feels like.

These are their personal stories: honest, moving, and real.

Jesse Sullivan (he/him), USA

1. What’s your name (and pronouns), role, and where in the world are you based?
   Hi there! I’m Jesse Sullivan (he/him), Senior Talent Acquisition Partner here at Camunda. I have the joy of recruiting across several dynamic teams, such as Revenue Operations, Account Development, and Accounting and Finance, helping us grow by bringing in incredible talent every day. I’m currently based just outside Birmingham, Alabama, where I live with my partner of 12 years and our lovable rescue dog, who’s been part of our little family for the past 7 years.
   
2. What does Pride symbolize to you?
   Pride, to me, means showing up as you are, authentically and freely, while recognizing the strength it takes to get there. It is a celebration of the freedom to live openly and visibly, while honoring the resilience and milestones of those who made and continue to make that freedom possible.
   
3. What does belonging at work look or feel like for you?
   Belonging at work feels like knowing my voice matters and will be respected. At Camunda, I’m grateful to be part of a global team made up of people from many different backgrounds. Diversity brings a multitude of valuable perspectives, and when we genuinely value and learn from one another, it creates a culture of real respect, support, and belonging.
   
4. If you could give your younger self one message during Pride Month, what would it be?
   You’ve entered the world with joy, creativity, and self-expression, but a lot of people will try to dim that. They’ll tease your mannerisms, your love of dolls and girl groups, your vibrant spirit. Those aren’t flaws to be hidden, but some of the best parts of you.
   
5. What’s something fun or surprising people might not know about you?
   Back in middle school, I was absolutely convinced I was destined for Harvard and a career as a lawyer. I even bought a couple of books about getting into law school and joined the debate team, without telling anyone my real motivation. Spoiler alert: it wasn’t some grand passion for law. I just loved the movie ‘Legally Blonde’ way too much.
   
6. Is there anything else that you’d love to talk about or that feels meaningful to share?
   Some years, it feels like more companies show up for Pride, and other years, things go quiet. That shift often seems tied to what’s happening in the broader cultural or political climate, but it shouldn’t be. Supporting the LGBTQIA+ community shouldn’t be driven by trends or appearances, but by consistent commitment, genuine courage, and a dedication to doing what’s right.

Jesse’s reflections on visibility and joy remind us how far we’ve come  and how important it is to protect that progress.

Next, Tassilo shares his own journey and why allyship, visibility, and quirky reality TV obsessions matter just as much.

Tassilo Weidner-Mühl (he/him), Germany

1. What’s your name (and pronouns), role, and where in the world are you based?
   Hello! I am Tassilo Weidner-Mühl (he/him/his), an Engineering Manager based in Berlin, Germany.
   
2. What advice would you give to someone who’s early in their journey or struggling to bring their whole self to work?
   The first thing I’d say is: you are not alone. Remember, diversity is our strength. Don’t stress about blending in too much—celebrate what makes you unique. The majority of people are more accepting and supportive than you might think. Keep shining!
   
3. What gives you hope or energy when it comes to LGBTQIA+ visibility and rights today?
   It’s incredibly inspiring to see how much LGBTQIA+ visibility has grown over the years. When I was younger, it was tough to find any role models or representation in the media. Now, we see openly queer TV show hosts, actors, and entire shows dedicated to queer stories. This shift is monumental for young people exploring their identities and looking for relatable figures. It’s an exciting time to be part of the community!
   
4. What’s something fun or surprising people might not know about you?
   My guilty pleasure is watching reality TV shows. I especially love watching the team dynamics as groups navigate challenging situations. Despite the exaggerated drama, I eagerly tune in for the next episode—it’s one of my quirky ways to relax.
   
5. Is there anything else that you’d love to talk about or that feels meaningful to share?
   As a gay man, it’s heartwarming to witness the advancements in my rights and societal acceptance. However, I recognize that trans individuals still face significant challenges. My personal focus has shifted towards being a strong ally for the trans community. Let’s continue the fight for equality together!

From Berlin to Johannesburg—Wes brings their own story of identity, resilience, and intention. As someone helping shape our systems of fairness and support, their voice is both powerful and personal.

Wesley Hattingh (they/them), South Africa

1.  What’s your name (and pronouns), role, and where in the world are you based?
   My name is Wes Hattingh (pronouns: they/them), and I’m the Manager of Total Rewards at Camunda. I’m based out of Johannesburg, South Africa. It’s a privilege to be part of a global team from here, working to make Camunda a place where the best talent wants to invest their time and energy in creating a world-class product.
   
2. Have there been ways Camunda has supported your identity, or are there things you’d love to see more of?
   From my first day, I have never felt the need to hide my identity at Camunda. While assumptions can happen anywhere (and do), the environment here is fundamentally built on trust, acceptance, and treating others with respect and dignity. That’s not an easy culture to create, as it requires a really strong baseline of respect, and I’m genuinely grateful for it. Looking forward, I’m really excited to see more life breathed back into our Employee Resource Groups (ERGs). Especially in a world where human rights for queer folk and other identities are globally eroding to some degree, having an intentional space where we can come together is not just important, it’s vital.
   
3. What advice would you give someone just starting to explore their identity?
   Have courage and be kind to yourself; it’s a journey that takes time and doesn’t happen in one day. Seek out support, whether in-person or in safe digital spaces. Where you have the energy, be prepared to correct people or surround yourself with those you trust who can advocate on your behalf, but importantly, always be unapologetically you. Life is too short to be overly invested in what other people think, a lesson I continue to learn as a recovering people-pleaser. It’s a statement that comes with privilege, as I know it isn’t always safe for everyone to live so openly. And to everyone, I’d add: be kind and offer a smile to others as you go about your day. That small act of being seen and acknowledged goes farther than people think.
   
4. Any queer icons, books, movies, or media that inspire you?
   I’m deeply inspired by the work of Alok Vaid-Menon. Their advocacy and how they are themselves is a powerful reminder to look beyond binaries and see the beauty in authentic self-expression. I’ve also been moved by media like Heartstopper and Love, Simon. Even though they’re aimed at a younger audience, they’ve been quite emotional to watch (tissues anyone?), and it makes me think parts of me would be different now if this had been around when I was that age. They’re a reminder that parts of the world are improving, offering hope even as we see backwards movement elsewhere. This really highlights how important it is for allies to step up and help create that sense of belonging for queer folk, an emotion we have all struggled with at some point and likely continue to even as we are well into our adult years.
   
5. Is there anything else that you’d love to talk about or that feels meaningful to share?
   My work in Total Rewards is deeply connected to my identity and values. I am passionate about building systems and processes that are transparent, fair, and equitable. My goal is always to improve the everyday lived experience of those I serve in ways that align with the business. It’s incredibly meaningful for me to contribute to a workplace where people feel seen and valued for their unique talents, knowing that the structures in place are designed to support them, regardless of their background or identity.

From Johannesburg to across the globe, Wes’ story reminds us how inclusion is both personal and systemic. But allyship plays just as vital a role in shaping belonging.

Allyship in action: Creating space to grow

At Camunda, allyship is about showing up in everyday actions, often quietly, but with lasting impact. One Camundi shared their personal experience:

“Coming out as trans early in my transition was nerve-wracking, but my fears were quickly squelched by the amazing support from my colleagues at Camunda. I was touched by how many people quietly helped me update my name across systems, never making it a big deal or slipping up. I’ve come to see Camunda as a safe space where I’ve been able to grow at my own pace, whether reintroducing myself to customers or changing my appearance at in-person events.” 
—Lena Schönburg (she/her), Senior Software Engineer at Camunda.

True inclusion is built in these small moments where trust, courage, and community intersect. It’s what makes showing up as your full self possible.

Looking forward

Pride isn’t just a moment, it’s a movement. Whether through community conversations, inclusive policies, or simply showing up for each other every day, we remain committed to creating a workplace where every person is empowered to be their full, authentic self.

To the LGBTQIA+ members of our team and beyond: we see you, we celebrate you, and we stand with you—this month and always.

The post Pride at Camunda: Living Out Loud, Together appeared first on Camunda.

We’re taking a bit more time to ensure the program continues to offer a rewarding experience for all Champions—past, present and future.

How to become a Camunda Champion

There’s no single path to becoming a Champion—we recognize and value a wide range of contributions. Whether you’re writing code, giving talks, creating tutorials, or supporting others, we want to hear from you!

Here are some of the ways you can contribute and we consider key for the program:

• Camunda 8 Expert – Demonstrate deep expertise in Camunda 8
  
• Code Contributor – Enhance Camunda projects with your coding skills
  
• Tutorial Creator – Share your knowledge through engaging YouTube videos
  
• Marketplace Innovator – Build and maintain connectors or blueprints
  
• Blog Writer – Share insights via blog posts, internally or externally
  
• Event Speaker – Present your work and ideas at meet-ups or conferences
  
• Meet-up Organizer – Bring people together by hosting local meet-ups
  
• Knowledge Sharer – Lead knowledge-sharing sessions in your organization
  
• Supportive Mentor – Help others in the community through the Forum
  
• Passionate Advocate – Spread the word and inspire others to build with Camunda
  

If you’re unsure whether you should apply—go for it! When the time comes, fill out the application form when it opens in October.

Learn more about the program and current Champions here: Camunda Champion Program.

Stay Informed

We’ll share more details as the date approaches through the Camunda Developer Newsletter and our social media channels. Be sure to follow us to stay in the loop!

We can’t wait to welcome a new cohort of passionate, engaged, and inspiring Champions this October!

The post 2025 Camunda Champion Program Launching in October appeared first on Camunda.

In this special “Meet a Camundi” series highlight, we’re celebrating some of the people behind the momentum of Camunda’s Account Development (ADR) team. You’ll hear directly from a few ADR team members as they share their unique career journeys, the challenges they’ve tackled, proud moments they’ve experienced, and the culture, camaraderie, and growth opportunities that keep them inspired.

Whether you’re already a Camundi or just getting to know Camunda, we hope this spotlight gives you a fresh perspective and a glimpse into the vibrant, fast-moving world of ADR at Camunda.

Belén Cangiano

What is your name and your role at Camunda?

My name is Belén Cangiano, and I’m an account development representative (ADR) at Camunda, covering Iberia and the Middle East. My main focus is to generate high-quality pipeline opportunities that ultimately convert into annual recurring revenue (ARR) for our account executives and Camunda. I achieve this by leveraging a variety of channels, whether it’s inbound leads, outbound outreach, collaborations with partners, or working alongside Customer Success for expansion opportunities.

What experiences have shaped your career and led you to where you are today?

I studied languages and began my career as a school teacher and translator, working with children of all ages, NGOs, asylum seekers, and in prison settings. These experiences taught me to listen deeply, adapt quickly, and communicate with empathy across diverse contexts. Many things encouraged me to look for a change, and my partner suggested I try sales.

My first role in sales was as an enterprise SDR, where I learned the fundamentals of the job and how to be creative in my outreach to spark interest. I later transitioned into a 360 sales role at a startup, gaining firsthand insight into the full sales cycle, customer success, and the fast-paced reality of building something from the ground up.

These experiences shaped my ability to connect with people, understand their challenges, and help them discover real value through the right tools and solutions.

How did you learn about Camunda, and what motivated you to join the team?

I first heard about Camunda through a friend, an ADR at that time and today, one of the account executives working with me. He believed my profile aligned well with both the role and the company’s culture.

Once I explored more about Camunda, I saw how much the organization resonated with what I was looking for: a strong, supportive team, leadership that invests in people, and a clear path for growth. The company’s global presence and scaling momentum made it an exciting challenge.

What drew me to the ADR role in particular was the opportunity to be part of a company solving real, modern problems. It was clear that more and more organizations are seeking automation and orchestration technologies to improve efficiency and scalability, and I found that incredibly relevant. I wanted to be part of that journey by helping drive growth while learning in an innovative and evolving space. The remote setup was an added bonus, allowing me to maintain a healthy work-life balance.

Can you describe your team’s structure and how you collaborate day-to-day?

Our ADR team is divided by regions, which allows us to focus on specific markets while also delivering a more tailored experience (taking into account language, cultural nuances, market trends, and account knowledge).

Within the team, we collaborate daily by sharing what’s working (and what’s not), testing creative outreach strategies, refining messaging, and supporting each other in overcoming challenges. We also have an ADR board that helps surface and address key topics related to operations, marketing alignment, or team well-being, ensuring our voice is heard across the team.

While the role requires autonomy, we frequently work cross-functionally with account executives, partner managers, and customer success teams. These collaborations are key to building a more holistic understanding of each account or client, helping us see the full picture, not just from a sales perspective, but through the lens of long-term value and support.

By bringing together different expertise and points of view, we’re better equipped to identify where we can truly make an impact. These interactions not only enhance our results but also help us grow by exposing us to smarter, more effective ways of working.

What excites you the most about your work?

What I love most is the performance-driven nature of the role and how it pushes me to be both strategic and creative every day. Even though some tasks may repeat, outreach must always feel fresh, relevant, and personalized to capture someone’s attention.

It’s like solving a puzzle each day, figuring out what message or approach will truly resonate. The mix of challenge and creativity is what keeps me engaged.

Where are you currently based, and how has your experience been working with teammates in a fully remote setup?

I’m based in Auxy, a small village in France, and I genuinely enjoy the remote setup at Camunda. It allows me to organize my day with intention and maintain a healthy balance between work and personal life. Despite the distance, I make it a point to meet colleagues every month or two, whether at events or coworking spaces in Paris or around the world.

Camunda’s well-documented processes and collaborative culture make remote work not just possible, but productive and enjoyable.

What is a project or idea you’ve worked on at Camunda that you’re particularly proud of?

I’ve been involved in a cross-regional initiative to strengthen collaboration between ADRs and partner managers to drive pipeline growth. While it’s an ongoing project rather than a one-time deliverable, we’ve already seen positive results and stronger alignment across different regions.

It’s rewarding to contribute to a scalable effort that has impact beyond individual targets. This project has also allowed me to learn from peers and improve the way we engage with our partner ecosystem.

What’s one piece of advice you’d share with someone considering an ADR role at Camunda—especially someone earlier in their career?

Mindset is key. Skills can be learned, but having curiosity, resilience, and a willingness to consistently show up are what truly make the difference. Being an ADR comes with highs and lows (some days are full of wins, others are more challenging), but staying consistent and committed will take you far.

Can you share something about your personal life that colleagues might not know about you?

Something many colleagues might not know is that when I’m not on calls, I find my productivity sweet spot by drinking mate (yes, the Argentinian tea!) while listening to techno music. It’s my own quirky mix of focus and energy. Whether I’m writing emails or planning a strategy, that combo keeps me focused.

Joe White 

What is your name and your role at Camunda?

I’m Joe White, an account development representative at Camunda, covering the North American market.

What experiences have shaped your career and led you to where you are today?

I was an All-American track athlete while at Georgetown and have always loved working with people. This led me to seek a career in sales where I can have a healthy mix of both competition and helping others.

How did you learn about Camunda, and what motivated you to join the team?

What led me to join was the great product and even better people during my interview process. Everyone was extremely welcoming, and I saw great growth potential on the ADR team. The exciting thing about Camunda’s growth is meeting new and interesting colleagues from all over the world.

Can you describe your team’s structure and how you collaborate day-to-day?

Our team is structured regionally (NA, EMEA, APAC), with weekly syncs to align on goals and share best practices. My favorite thing about being part of the sales team is how willing everyone is to help and the incredible growth opportunities.

I collaborate cross-functionally daily, whether with Marketing, Customer Success, or other teams. It’s been incredible learning from their expertise and seeing how we all contribute to the bigger picture.

What excites you the most about your work?

I enjoy working with our customers and helping them toward their goals. What’s exciting to me is helping people see where Camunda could help their day-to-day operations.

Where are you currently based, and how has your experience been working with teammates in a fully remote setup?

I’m currently based in Philadelphia, Pennsylvania. My experience has been great! Camunda has offered a great deal of opportunities to see my coworkers. I’ve had the pleasure of traveling to places like London, Vienna, and Seattle to work together in person.

What is a project or idea you’ve worked on at Camunda that you’re particularly proud of?

One highlight was being named chief of staff for the ADR team. Since then, we’ve revamped our outbound strategy and even hit a quarterly record for opportunities generated!

What’s one piece of advice you’d share with someone considering an ADR role at Camunda—especially someone earlier in their career?

Take time to learn about our customers and what’s important to them. Also, reach out to cross-functional colleagues to ask questions and learn; everyone here is more than happy to help!

Can you share something about your personal life that colleagues might not know about you?

Here’s a fun fact: I competed in the 2016 and 2020 US Olympic track and field trials!

Matteo Gori

What is your name and your role at Camunda?

I’m Matteo Gori, account developer at Camunda. I work across a super diverse region, from Italy to Turkey and from Eastern Europe to Africa and Central Asia.

What experiences have shaped your career and led you to where you are today?

I started out with a bachelor’s degree in political science, driven by a curiosity for how the world works. That curiosity led me to pursue a master’s in international business management, a pivot that opened new doors. I had a brief stint in lobbying, trying to follow a long-time passion, but quickly realized it wasn’t quite the path for me.

As many of my peers jumped into consulting, I took a step back and thought: Do I really want the long hours and rigid environment? The answer was a clear no.

That’s when I found myself at Digimind (now Onclusive Social), a software company in Paris, where I got my first taste of sales in tech. I loved the energy of the role, the fast pace, the conversations, the strategy, but the company culture didn’t quite click. So I started looking around…and that’s when I found Camunda. It felt different from day one, open, ambitious, and human—and I’ve been here ever since!

How did you learn about Camunda, and what motivated you to join the team?

I actually hadn’t heard of Camunda before. One Sunday evening, while I was job hunting and not feeling great about my current role, a recruiter reached out on LinkedIn about an ADR position for the Italian market. The role was fully remote, and the company seemed to be growing fast, so I took the first call out of curiosity. After that, everything just clicked. The team, the culture, the mission—it all felt like a great fit. And that’s how it started.

What drew me in right away was how closely the ADR role matched what I was already doing—and enjoying—in my previous job as a BDR. I knew I wanted to stay in tech sales, and this felt like the natural next step.

The remote aspect was also a big plus. The idea of working from anywhere, without being stuck in a cubicle, really appealed to me. But what truly convinced me were the people. Everyone I spoke with during the interview process gave me a great feeling. Genuine, smart, and down-to-earth.

And finally, knowing the role wasn’t limited to just the Italian market made it even more exciting. I was hoping for something international and dynamic, and that’s exactly what I got.

Can you describe your team’s structure and how you collaborate day-to-day?

Our ADR team currently has 16 people, split into regional subteams:

• EMEA South (which I’m part of) with 3 ADRs
• EMEA North with 2
• DACH with 3
• APAC with 1
• The North America team, which is also divided into smaller group

And we’re still growing!

The team is led by our ADR director, Marli, along with regional ADR managers who support each group. Day-to-day, we’re constantly in touch—sharing best practices, asking questions, and helping each other out to book more quality meetings for our AEs.

What I love most about the role is how people-focused it is. You talk to someone new every day, each with a different personality, background, and way of thinking. And because my territory spans across very different regions, I get to experience all kinds of cultural nuances, which keeps things fresh and genuinely fascinating.

I work cross-functionally with other teams at Camunda pretty much every day, especially with the RevOps, Marketing, and Pre-Sales teams. Whether it’s checking in on a marketing lead, fixing an issue with lead routing, or looping in a sales engineer to help answer a technical question from a prospect, there’s always collaboration involved.

What I’ve learned is how valuable it is to have that support network. Everyone brings a different perspective, and working together helps us move faster and be more effective. It’s also a great way to keep learning—about the product, the process, and the people.

What excites you the most about your work?

What I love most is that no two days are the same. Every day brings a new challenge, a new question, or a conversation I’ve never had before and that constant learning is what keeps me sharp and motivated. It’s a role that pushes me to grow, think on my feet, and stay curious.

And then there’s the travel! At Camunda, I’ve had the chance to visit new places, attend local events and conferences, and meet partners and prospects face-to-face. It’s a great mix of professional growth and cultural discovery, and that’s something I really value.

Where are you currently based, and how has your experience been working with teammates in a fully remote setup?

I’m currently based in Noisy-le-Grand, just outside of Paris, only about 20 minutes from the city center by train. I’m originally from Italy and moved to France two years ago for my first job.

Even though we’re remote, I’ve never felt disconnected. There’s actually another ADR here in Paris, so we often co-work from a WeWork space and keep that team vibe going. What’s great about Camunda is that wherever you are in the world, chances are there’s another Camundi not too far away. We’re truly global.

And with daily huddles, constant messaging, and a culture of support, remote doesn’t mean isolated. If anything, it feels like we’re always just one Slack message away from each other.

What is a project or idea you’ve worked on at Camunda that you’re particularly proud of?

Over the past year at Camunda, I’ve grown a lot, both professionally and personally. One project I’m particularly proud of is an initiative I started to help ADRs better qualify OEM opportunities. It was part of my promotion path, but more important, it was something I genuinely believed could make a difference.

The goal is to increase the number of accepted SQOs from these kinds of leads so that ADRs can hit their targets more consistently. It’s still a work in progress, but it’s been really rewarding to take ownership of something that supports the whole team. I’m excited to see the impact it will have in the coming months.

What’s one piece of advice you’d share with someone considering an ADR role at Camunda—especially someone earlier in their career?

Start by mastering the basics: how to reach out, how to spark interest, and how to keep a prospect on the phone. These are the foundations of everything that comes next, especially if your goal is to grow into an AE role down the line.

Also, take the time to understand how your account executives work and what their goals are. Building a strong relationship with your AEs is key: your success is closely tied to theirs, and the better you collaborate, the more impact you’ll have together.

Can you share something about your personal life that colleagues might not know about you?

Not many people know this, but I’m a total history nerd. It’s a passion that stuck with me from my university days. Give me any historical topic, from ancient civilizations to obscure moments in European history, and I can easily go off on a 20-minute tangent. It’s my go-to fun fact and probably why I always end up winning at trivia nights!

The post Meet Belén, Joe, and Matteo from Camunda’s ADR Team appeared first on Camunda.

If you couldn’t join in person in Amsterdam, many sessions are streaming live and it’s free to join online—so you can still catch the action! Just register at the link below, check out the agenda and make sure you don’t miss anything (be sure to filter by livestream). We’ll see you there, whether online or in person!

Update: CamundaCon 2025 Amsterdam has ended, but you can check out the videos (when available) so you don’t miss a thing!

What’s happening right now? The morning run with Bernd and the Camunda team, followed by the unconference, platform mastery series, industry round tables and more. This post will be updated again closer to when the livestream kicks off with the opening keynote with Camunda co-founder and Chief Technologist Bernd Ruecker and Bastian Körber, VP Product Management at 12:30pm CEST / 6:30am ET. See you all then!

We’re back! Once again, congratulations to everyone who took off early today for the morning run. Well done! Including our tall friend all the way on the side there, they look like a great runner to me.

Welcome!

Camunda’s Amy Johnston returned to the stage to welcome everyone to the second day of CamundaCon 2025 Amsterdam! Once again, Amy explained the traditional Camunda Selfie Screen (the first day’s selfies are already up and on display, tag your selfies with #camundacon and #selfie to join!), the Camunda and sponsor booths, available silent disco-style demo business break presentations (listen with headphones as you grab a coffee), and of course how to access the WiFi and Slido for questions. Amy also covered our code of conduct and how you can fill out your “passport” with stickers to help us decide where charitable contributions we’ll be making will go.

Next up, she welcomed Camunda Co-founder and Chief Technologist Bernd Ruecker and Bastian Körber, Camunda’s VP of Product Management, to the stage for today’s opening keynote.

Day 2 Opening Keynote by Bernd Ruecker and Bastian Körber

Bernd and Bastian took the stage and without further adieu, Bernd declared: “theory is gray, let’s get to a live demo.” Camunda CTO Daniel Meyer had introduced the concept on stage yesterday of an AI Agent that can assist with loan generation, including by sending the user emails and much more. It’s time to see it in action.

Bernd and Bastian began by making a request for an appointment and demonstrated how the bot replied, including with a specific request to request three timeslots for an appointment—which only required a very simple natural language request in the element documentation in your BPMN.

For particularly tricky cases, of course, the AI Agent will consult a human expert. However, the AI Agent is self-learning, which means after you tell it how to handle a given situation, it will learn from that experience and eventually no longer need to ask an expert about it. Bastian noted that this actually makes a live demo a bit tricky, because if you test out the demo environment to make sure it’s working, well, you can’t ask that question again live! Fortunately, Bernd was able to give the Agent a tricky situation about an unfortunate conference speaker who just lost his job.

Bernd then noted that this had only been a live demo so far, what about livehacking? So he added a task to greet CamundaCon with every response going forward. As part of this demo, they also displayed Camunda’s new RPA capabilities in action, showcased how Optimize can be used to help you understand your process and understand costs, and much more. If you couldn’t see it live, don’t miss the recording to see all of this working live on stage.

Zooming out a bit, Bastian then talked about the power of Camunda’s ad-hoc sub-process, explaining why Camunda believes AI Agents thrive within BPMN and function better that way than as purely standalone agents (which is how many organizations are implementing AI). He explained that there are four primary capabilities that the Camunda Agent has—the LLM of course, but also memory, tool access, and critical guardrails.

Bernd highlighted the flexibility of Camunda’s approach. Not only can you adopt many different patterns, including multi-agent orchestration (a tool can be an agent itself, and parent agents can coordinate globally while sub-agents plan locally), but you also have the ability to customize as much or as little as you want based on the needs and skills that are in play. Pro-code, no-code, and everything in between—you choose. This is the multi-layer coding experience.

When it comes to Camunda’s approach to AI Agents, Bastian noted that Camunda generally advises to “use workflows when possible, and agents only when necessary.” He also explained the benefits of creating the “deterministic sandwich,” where you have specific flows before and after the agents operate, so you can best control and understand their actions.

Bastian and Bernd closed by highlighting the upcoming Camunda 8.8 release, which includes features like the FEEL copilot, greatly simplified installation and much more. They also displayed the email AI Agent blueprint that is available today and runs on the latest Camunda alpha that was released two days ago—so you can play around with it today.

There was a lot to take in from this keynote, so be sure to check out the whole recording to dig deeper when the videos are shared soon! And don’t forget to check out a new book Bernd co-authored recently, Enterprise Process Orchestration (attendees can grab a copy on site).

Guest Keynote: Four Lenses to Make Process Orchestration and AI Work

Bernhard Schaffrik, Principal Analyst at Forrester was invited to the stage next to give his perspective on how AI is being used today. He led off with a glimpse of a utopian future of what AI can do—where we’re all sitting around sipping drinks while the AI does all the work—but we’re not getting there anytime soon. In the meantime, companies have been experimenting boldly with AI in 2024, noting that he had just about no conversations with business leaders that did not touch on it. This experimentation will only continue.

Schaffrik shared a prediction that in 2025 25% of automation projects will combine cognitive and physical automation—or in other words, robots. He gave an example of supermarket upstocking, which now is largely manual, but which can be further automated with the use of a robot. Generative AI will help robotics move past high-volume, low-skill operations and into more complex interactions since they are better at understanding ambiguity.

Another prediction was that in 2025, only 1% of core processes will run on generative AI. Why? There is still too large of a trust gap. That means deterministic orchestration will still be in charge through this year and that the world where generative AI makes these critical unstructured decisions will have to wait. Schaffrik also identified siloed work as a damper on efficiency, and noted that process orchestration is a fantastic way to break these down.

So how do we get to the future where we are maximixing Agentic AI? There are four lenses that Schaffrik wanted to share to help us understand this question.

Thinking about the value of an AI more than just the cost—treating your AI agents like new hires that you have to onboard, coach and train, but who will deliver huge value over time. Knowing when to use AI and not trying to put it everywhere. Breaking down data silos to unlock AI’s strengths. Solving the trust gap with a blend of deterministic and non-deterministic approaches. These are all fascinating layers to examine when incorporating AI into your workflows.

Schaffrik closed with a quotation from Jamiroquai, a 90s UK band with a song called “Virtual Insanity.” The quote was essentially about how we need to make the future work for us, and not against us. This may require a trip to YouTube for more research! A great thoughtful talk with some very helpful Q&A at the end.

AI Agents and BPMN: Orchestrating the Predictable and the Unpredictable

Bastian rejoined us on the stage to dive deeper into how we can use AI Agents and BPMN to generate value today and in the future. Many people are asking whether it’s time to shift to a fully autonomous world, or are we not ready yet and we need to stay in the reliable deterministic world we know? The answer is that it’s not an either/or choice—it’s better together.

Bastian emphasized that AI Agents thrive in BPMN, not as standalone apps. “We’re not there yet,” Bastian noted. As Bernhard Schaffrik noted earlier, only 1% of core processes will rely on generative AI in 2025. The way to get real-world value today with agentic orchestration is with a blend of deterministic and dynamic orchestration.

Observability is key for building trust and enabling AI to be involved in important processes today. In Operate, Camunda already provides an end-to-end trace tree and zero-downtime fixes, and through Optimize, you can build dashboards to help you understand your costs and bottlenecks. With BPMN and Camunda, you can trust that you know what your AI Agents have been doing, which is not only critical for audits and compliance but also for training and improving.

Bastian spoke about new connectors that Camunda recently debuted that enable AI Agents to operate and have a long-term memory, and you can explore these today, but he cautioned that AI is not magic. Think first, code later. Design thoughtfully, including with a “guardrail sandwich” that surrounds an agent with a deterministic task on one side and deterministic validation on the other. There were many other key points here, all great things to think about. Check them out and hear the Q&A in the full presentation.

ICYMI

• Climbing the Mountain: How LBBW is Achieving Digital Transformation via Enterprise Process Orchestration, Benjamin Fürnrohr, Senior Consultant at Novatec Consulting (now part of CGI) and Nils Kaufmann, Head of Process Automation at LBBW led this session about how LBBW (Germany’s sixth-largest bank) began its journey towards Enterprise Process Orchestration along with Novatec Consulting. Gain insights into LBBW’s journey toward Digital Transformation and see how Camunda 8 will play a key role in the company’s plans going forward.

Clearstream: Orchestrating D7 Digital Securities Services supported by Camunda

Next up, Julia Blankenberg, Head of Cloud Office, Tools & Orchestration at at Clearstream, and Jürgen Witzel, Project Manager at Deutsche Börse AG joined us to talk the next step in the digital transformation of the Germany-based trading marketplace. Witzel spoke about how the progress for the exchange is much like that in other industries, moving from in-person only to becoming increasingly digitally accessible.

D7 is an improved way for Deutsche Börse AG to offer institutional-grade market digital and tokenized securities insurance. Clearstream processes over 1 million transactions daily with funds from 55 countries. These are large, high volume, global and highly regulated areas—the complexity involved goes without saying. Digital issuance of securities on using D7 is growing rapidly and scalability and security are critical.

Blankenberg then spoke to more of the technical details, describing their decision to change over time from a choreography-based approach to a microservices orchestration approach with Camunda at the center. This gave them end-to-end process visibility, as well as improving the ability to monitor SLAs, discover issues, improve customer service and have a faster time to market. Witzel emphasized that they also now use Camunda Modeler to model all D7 processes end-to-end, including legacy interactions, which is a huge added benefit.

The roadmap for future improvements includes expanding to other European markets, incorporating blockchain transactions (the DLT solution pictured above), and more. Check out this full talk to learn more about how Camunda 8 has played a critical role in helping this financial services organization grow and provide better service to their customers.

ICYMI

• How British Telecom’s next-generation broadcast network relies on Camunda – Ajit Dani, Principal Solutions Architect and Shunxiang Yao, Senior Software Engineer at BT Group talk about the development of Vena, BT’s next-generation service delivery platform for broadcast video distribution in the UK. Vena was created to provide best-in-class performance for media traffic, and to empower customers to self-serve. See why British Telecom relies on Camunda to power Vena, and dive into the benefits of process orchestration and automation for the organization and its customers.

Business Breaks

Next up for our in-person guests, we have our silent disco-style Business Breaks: Powering the digital factory: How Camunda 8 supports Sonepar through checkout process orchestration with Mohamed Elhabib, Solution Architect at Publicus Sapient and Samrawit Yoseph, Director – Product Owner Lead at Sonepar, and Supercharging process discovery with AI-powered landscapes with Eric Lundberg, Senior Product Manager at Camunda.

For our online readers, this is a good chance to stretch your legs. We’ll see you back here shortly!

Transforming digital banking processes with orchestration and automation using Camunda 8

Yuvraj Keenoo, Tech Lead and Bholanathsingh Surajbali, Engineering Lead at MCB (Mauritius Commercial Bank) took the stage next. MCB is a multi-national bank operating in 10 countries with over a million customers. Keenoo started by asking what it would look like if every interaction was automated but also every decision was made in real time? How would that make you feel? Little by little, he said, we are getting there and working towards that.

What was holding MCP back from that today? Surajbali and Keenoo noted several issues: lots of siloed processes with no visibility, time consuming identity verification, disconnected systems with lots of manual work and compliance challenges. To lay the foundation for change, they focused on customer experience. Goals included improving turnaround times, the need to be digital and scalable and omnichannel, as well as compliance and risk reduction. They set business goals of providing 24×7 self-service options, quicker response times and scalability.

Keenoo laid out their goals with hyperautomation, with an orchestration layer connecting numerous critical tasks throughout the system. It’s an excellent vision, but as Surajbali noted, it couldn’t all be done at once. They needed to go step by step.

Surajbali went on to explain how a number of microservices, orchestrated by Camunda, can now communicate with APIs, RPA and IDP to greatly enhance a number of key processes. They walked through four use cases in some detail, including onboarding, document classification, faster processing of high-volume documents and account to account transfers.

The results? A huge decrease in onboarding time thanks to IDP (from 70 minutes to 25 minutes), a frictionless digital submission process for users, and a 64% reduction in employee processing time per application. Overall, as they note, “automation is a journey – it’s about constantly evolving and improving.” Their big message to anyone who has not yet embraced automation is to just get started somewhere. Be sure to watch this video to see some innovative examples of automation that are delivering real value in a complex market.

ICYMI

• Empowering Automation: Smarter Orchestration with Camunda – Discover how Camunda’s business orchestration and automation technologies are enhancing task automation. Calvin Robbins, Senior Manager, Product Management and Sahil Bhatoa, Senior Software Engineer – Full Stack at Camunda explore how IDP and RPA integrate seamlessly into Camunda’s platform, driving faster and smarter end-to-end workflows and streamlining automation.

Fireside Chat & Closing

Finally, Amy welcomed Jakob and Bernd to the stage for what will be the final time (how are we already here?). She opened the conversation by asking Jakob about the overall impressions they’ve been hearing about everything Camunda has debuted around agentic orchestration? Jakob said he’s never experienced how much interest he’s seeing right away around agentic orchestration. In the past, it tended to take some education over time but this is really different—the value is obvious. He wasn’t hearing questions about whether companies want it, it’s more about how we can implement it safely and successfully. The feedback on how we’re going about it has always been very positive, particularly the blend of dynamic and deterministic by blending BPMN with ad-hoc sub-process. It just doesn’t exist anywhere else and it’s exciting to hear that from other people.

Amy noted that she was glad organizations were valuing this approach, she wants her bank and healthcare companies to be cautious and not just hand everything to AI. Bernd noted that it reminded him of the early embrace of microservices. Technologies like this aren’t magic solutions to everything, but with the correct orchestration, they can accomplish a tremendous amount.

Bernd reflected that he really enjoyed seeing the developers in the hackday—there were 81 of them!—were building agents in a fun and playful way and seemed to be enjoying the process. He appreciated that people seemed to be understanding not just the why but the how of building AI agents. Amy added that she thought it was so cool that everyone was using a technology that we literally announced two days ago, which is not something that all vendors can say—you can really use what we announce, even the alphas.

Jakob also highlighted that the embrace of recently released features such as IDP and RPA has also been excitingly strong, with dozens of companies already deploying them to production only a few weeks after they became GA in April. Since Camunda typically orchestrates mission-critical processes there is often a slower adoption period, but the backbone of orchestration seems to be helping companies incorporate some of these new additions faster than ever before. The momentum is incredible.

As for final takeaways, Bernd recommended people check out the blueprints and just get started and play around to see how the new additions can help you. He also summed up CamundaCon in two words: Energy and enthusaism. Jakob was excited to see the adoption by both business and IT and thanked everyone for attending and also all Camundi who helped make today happen.

Thanks for coming!

Thank you to everyone who attended and helped make today happen! Your smiling faces in the selfie wall are a sight to behold (and don’t worry, there’s still time to tag your #camundacon #selfie photos!). For anyone who couldn’t join or who missed a session they wish they could have attended, be on the lookout for the video recordings of the talks to come out next week.

See you next time in New York!

That’s it for CamundaCon 2025 Amsterdam! CamundaCon returns on October 7th and 8th in New York City! Don’t forget to register now, and we’ll see you there!

The post CamundaCon 2025 Amsterdam Day 2 Live Blog appeared first on Camunda.

We hope you’re as amped up as we are for CamundaCon 2025 Amsterdam—the first time CamundaCon has ever been to this great city—which kicks off online in mere minutes! Just like at the previous CamundaCon in New York City, we’ll be bringing you the latest updates from the event live as they’re happening. Be sure to check back frequently as we’ll be updating this post throughout the day.

If you couldn’t join in person in Amsterdam, many sessions are streaming live and it’s free to join online—so you can still catch the action! Just register at the link below, check out the agenda and make sure you don’t miss anything (be sure to filter by livestream). We’ll see you there, whether online or in person!

Update: CamundaCon 2025 Amsterdam has ended, but you can check out the videos (when available) so you don’t miss a thing!

The hackday and live masterclasses taking place in person in Amsterdam will be wrapping up shortly. The main event begins with the opening keynote at 12:30pm CEST / 6:30am ET. Stay tuned for more updates here!

For those of you at the hackday, you may have caught a glimpse of this svelte gentleman working the room. As always, Niall is here to help.

The countdown is on! Get excited, we’re about to begin here in Amsterdam.

Welcome!

Camunda’s Amy Johnston welcome everyone to CamundaCon 2025 Amsterdam! Excited to be in Amsterdam for the first time in a historic building, Amy explained the traditional Camunda Selfie Screen (tag your selfies with #camundacon and #selfie to join!), the Camunda and sponsor booths, available silent disco-style demo presentations (listen with headphones as you grab a coffee), and of course how to access the WiFi and Slido for questions. Amy also covered our code of conduct and how you can fill out your “passport” with stickers to help us decide where charitable contributions we’ll be making will go.

Next up, she welcomed Camunda co-founder and CEO Jakob Freund to the stage.

Opening Keynote by Jakob Freund

Jakob led off by thanking the absolutely packed room you can see above for attending, and then taking us through a brief history of the evolution of process automation. Essentially, in the early days, task automation was isolated and local, and created a value trap—quick wins that ended up leading to technical debt when organizations tried to modernize and eventually orchestrate the whole process.

Agentic orchestration

Camunda has always been about breaking you out of that value trap with end-to-end orchestration, and with the new ability to incorporate dynamic orchestration we can now take that approach much further. By combining deterministic orchestration (straight through with predefined rules) with dynamic orchestration (which is less structured and where an AI agent can make decisions), you get something new: agentic orchestration.

Trade reconciliation and the challenge of T+1

Jakob then invited Lars Tandrup, Partner/Principal at our partner EY, to talk about a solution to a difficult problem in financial services—reconciliation of trades. New regulations in the US mean this has to happen within 24 hours, and many companies have tens of thousands employees dedicated to tackling this manually today. Implementing agentic orchestration delivered a seven-fold (wow!) increase in the ability of users to handle trade reconciliations, and a 98% reduction in cases that go beyond T+1 (and would incur fines for being too slow). This is a powerful story, and Lars will be talking on a live streamed session later today to dig in deeper, definitely won’t be missing that one.

How agentic orchestration works in Camunda

Daniel Meyer, Camunda’s CTO, then took the stage to showcase a little more of how agentic orchestration works behind the scenes. Dynamic orchestration is realized by agents and can change—which is different than simply incorporating AI into a deterministic process. In screenshots from a demo (which will be shown live tomorrow!), he explained how easily an LLM could, for example, send emails automatically based on unstructured user requests. But he also demonstrated the value of BPMN in how easily you could simply add a user task before the email goes out if you want a human to review first.

Then Daniel posed the question—so is there still a place for deterministic, straight-through processes? The answer is a resounding yes. For example, SIM card activation is a critical process for telecommunication companies, and the standard is that it is routinely completed in less than one minute. This is not a candidate for dynamic orchestration. However, exception handling is still a problem. When something goes wrong, the usual procedure is to kick out to a manual check. This is an agentic orchestration opportunity where it can still help.

Other examples

Several other speakers than demonstrated some fascinating examples. Andre Bal, Director of Supply Chain and Automation at Payter recently partnered with Edwin Nooijen, Partner Manager at Incentro to use agentic orchestration to reduce the workload for the humans and dramatically improve the service level to customers. Dr. Leander Fielder from NordLB spoke to how they created essentially an center of excellence for AI and realized the value of combining deterministic processes with dynamic processes along with humans in the loop to provide guardrails for AI. These are exciting stories of agentic orchestration already being used in the market today.

Don’t wait

Jakob’s final message was not to wait. The autonomous enterprise of the future is coming, and agentic orchestration is not a pie in the sky. It’s here, today, and it’s only becoming more and more common and more powerful. Look into it, talk to us, and let’s see what we can do together.

Reinventing Fraud Detection: NatWest’s Journey to Operationalize AI with Camunda

Joanne Barry, Head of Technology Fraud Prevention COE at NatWest and Milesh Chudasama, Digital Transformation Director at NatWest then talked about how NatWest is operationalizing AI for fraud detection and more. Milesh talked about the importance of an “opti-channel” mindset (rather than omni-channel), helping the customer to always get to the right channel at the right time.

Innovation by Cooperation | Rabobank’s approach on banking for the future

Fred van Pouderoijen, Head of Tech Payments & Savings at Rabobank next took the stage to talk about how they are using AI today. From copilots and chatbots for software development, operational efficiency, and customer service and more, Fred spoke about the benefits they are seeing today. In the future he sees a huge opportunity in using it to assist with anti-money laundering and KYC, as well as financial advising.

How HSBC redefines the customer journeys at scale with Camunda

Dan Avidan, Lead Platform Architect at HSBC was up next to talk about how HSBC worked to improve their customer journey flow with process orchestration at a massive scale. HSBC is a large and global bank, with over $3 trillion in assets, over 41 million customers, and operating in 58 markets. Avidan took us through the complexity of their legacy structure and the challenge of needing to scale across a large global market.

A key goal was empowering the business to do everything from designing, to monitoring, to optimizing and more. Avidan spoke about how two value stream use cases are already live with Camunda (with four more coming this year), how they have enabled BPMN usage across the company, and the infrastructure they have put into place to handle it. He also shared a lot of lessons learned, food for thought, and excitement around upgrading to 8.8 soon. Check out the full recording to see how a large, complex and highly regulated environment was able to simplify and gain huge efficiencies using Camunda.

ICYMI

• From Zero to Traffic: Rolling out carrier network with Swisscom and Camunda – Swisscom transports the major share of Switzerland’s internet traffic. In this session, which was not streamed but will have a recording available after the event (be sure to sign up to receive the link!), you’ll learn about both the high-level business processes, the low-level hardware requirements, and how Camunda was adopted by developers within the company.
• Hackday Presentations – These were also taking place along with the two talks above. While they are not recorded, in-person attendees were treated to many fine presentations as always, and we hope online readers enjoyed a taste of what the hackday was like above.

Digital transformation at Halkbank: Enhancing operational efficiency & customer experience with Camunda

The next session was led by Gülefşan Yildirim Başaran, Unit Manager, Core Banking Software Development at Halkbank and Ibrahim Küp, Senior Software Developer at Halkbank. Halfbank is among the largest banks in Turkiye, with 18 million customers, 23,0000 employees and over 1,000 branches. Başaran explained that, as with their peers in the industry, they are facing challenges such as rising transaction volumes, evolving customer expectations, and rapidly changing regulations. Halkbank is using Camunda as a critical platform for solving these challenges.

Küp went on to talk more about the challenges they had with their legacy systems and their efforts to digitally transform. Went it came to a process orchestration solution, they had key requirements, including following open standards, transparency, strong performance and the ability to operate in harmony with their existing Anka framework. Camunda was the solution that met these requirements, including the ability to work with a highly customized taskpool application.

Money transfers are critical for banks but to come with challenges. Başaran detailed the process behind the 50,000 money transfer transactions Halkbank receives daily, the difficulties they have and how they resolve them. Using Camunda and AI, they were able to achieve some impressive results (see below), with 60% of transactions now completed with no human correction.

Başaran next shared some key takeaways, including that BPM is not a one-step journey and the benefits of improved business-IT integration. Küp closed the session with an overview of their migration plans to Camunda 8, which they are excited to do to gain horizontal scalability and handle higher volumes with faster response times.

ICYMI

• Scaling with Process Orchestration: Building a SAFe operating model with Camunda – In this session (not streamed but recorded), Learn how CityFibre and BP3 built a scaled agile framework (SAFe) IT operating model and integrated Camunda, which along with a CoE enabled them to scale effectively while enhancing operational agility and helping businesses thrive in fast-paced environments.

Business breaks

Next up for our in-person guests, we have our silent disco-style Business Breaks: Keeping Secrets: Mastering Secure Process Automation at Scale With Vault by Stefan Schultz and New Harbour: Transitioning Dutch pensions with Tiese Barrell and David Klein. For our online readers, this is a good chance to stretch your legs. We’ll see you back here shortly!

Tracking T-Systems Austria’s journey to Camunda 8 with myProcess Automation Platform

Lukas Fröhlich, Teamlead Automation at T-Systems and Mohamed Aly, Senior Solution Architect and Backend Developer at T-Systems joined us next to talk about their migration path to Camunda 8. T-Systems Austria is a subsidiary of T-Systems, a very large global IT services provider. In 2024 they had about 60,000 processes started and around 220 process definitions on Camunda 7 being managed by an automation team of 8, but there were many advantages to upgrading to Camunda 8—like the unified REST API, for example—and the team was eager to get started.

Aly spoke about how the initial approach—to migrate all processes and then turn off Camunda 7—was complicated due to the number of running processes they had in place. So they made the decision to run the two in parallel, enabling them to move faster and more safely by going one process at a time. Aly went on to describe various challenges in terms of infrastructure, versioning, topic limitations and more and how they overcame them. He also took us through the implementation in detail, including working with alpha versions and help received from Camunda support. Helpfully, the slides featured the month that each step was taken, giving us a great sense of the timeline here.

Fröhlich then led us through the final steps for the migration, including how they selected a meaningful use case to migrate and a demo that provides insight into how the use case is actually running in parallel and how it works in practice. While this is using an alpha version for now, he concluded with their plans to go to production with the next major release of Camunda in October, converting use case by use case (in the slide above, the use cases are moving to the right).

The Q&A session for this one had a lot of great questions as well. Don’t miss the full recording of this one for some amazing insights.

ICYMI

• Catching thieves with Camunda: A Rabobank FEC Tech story. In this session (not streamed, but recorded), you’ll learn how Rabobank uses Camunda to orchestrate key security processes in order to successfully fight financial crime and protect the bank’s customers and stakeholders. You’ll explore a crime-fighting process from inception to production.

Fast-Tracking Growth: Danica’s Digital Journey in Pension & Insurance with Camunda

Danica, which is a subsidiary of Danske Bank with over 750,000 customers, was looking to embrace more automation and speed up its growth. Janus Kierkegaard, Head of Business Process Transformation at Danica, and Lee Kiew Seng, Head of Orchestration & Integration at Danica, took us through their story. A particular challenge they faced was a high level of demand every year on January 1st, which resulted in a large backlog that took them months to clear out. This was not an ideal customer experience and something they turned to Camunda to address.

Kierkegaard started by talking about the business problems, and how a big part of the solution was not just the technology, but about explaining the value Camunda could provide and getting other departments fully on board. This includes gaining a full understanding of existing business rules and processes and how they can be simplified and improved. They took it step by step and it got easier as they went (be sure to check out the slick Lego animation in the slides that demonstrates this ).

Lee Kiew Seng then explained on a more technical level some of the advantages Camunda provided them. I can’t capture them all here, but there are quite a few fascinating slides and demonstrations of the BPMN flow in action, so don’t forget to check out the full recording to see the full details.

And what’s next for Danica? They want to reimagine the health care and claim process target solution with Camunda and AI. They’re excited for the impact this can have in 2025 and beyond. They also shared their lessons learned from both the business and IT side. There are sure to be helpful insights in this talk no matter your role.

ICYMI

• Navigating a complex transition: Migrating business workflows from Camunda 7 to Camunda 8 in financial services – Marcin Osiecki, Senior Director / Distinguished Engineer at BNY, explained challenges faced when migrating workflows from Camunda 7 to Camunda 8 in a highly regulated industry like financial services. See how BNY met these challenges to support long-running processes, meet audit requirements, and provide resiliency and reliability. If you weren’t there in person, don’t miss the recording of this event.

Elevating Agentic Orchestration: How Camunda Partners Address Real-World Challenges

Frederic Meier, SVP, Sales at Camunda led off the next session by recapping the importance of agentic orchestration and how it can address concerns around using AI in truly critical processes by providing guardrails to help harness the dynamic value of AI. He then announced the launch of a programmatic approach to release new agentic orchestration solutions co-built by partners quickly. He invited all partners to participate and was excited to showcase several in this talk.

Frederic welcomed Erwin van der Horst, Northern Europe Commercial Leader, Process Orchestration and Enterprise Integration at Cognizant, to the stage next to talk about a solution that Cognizant has delivered for agentic AI-assisted quality auditing. Previously, auditing a support would 138 minutes per audit on average. A demo showed how this time can be reduced to 8 minutes per call, allowing for full auditing of calls rather than the spot-checking that is currently standard practice. He cited a 40-60% reduction in audit cycle time, 20-30% increase in auditor productivity and 30-50% reduction in overall costs.

David Brakoniecki, Chief Delivery Officer at BP3 joined us next to talk about how agentic AI can impact compliance monitoring use cases by taking the example of Health Care Professional meetings. He talked about the challenges of compliance, which is often underfunded despite the growing complexity of the compliance landscape—at least, until there is a costly issue. It is also extremely manual and expensive. Brakoniecki highlighted how AI (paired with guardrails around DMN/BPMN) can get us from auditing a sample to true monitoring, and take a lot of low-value work off the hands of expensive compliance officers.

Next up, Edwin Nooijen, Partner Manager at Incentro, took the stage to talk about Payter’s unattended payment terminals (which was touched on back in the keynote) and how Incentro was able to help them. This included a great video demo (pictured in the keynote) showing how they significantly decreased time spent by customer support on each problem, and significantly sped up the time to a response at the same time, leading to vastly improved customer service and NPS values (not to mention happier employees).

Lars Tandrup, Partner/Principal at EY stepped up next to discuss the solution EY has built using agentic orchestration to make trade reconciliation easier and faster. This is also a solution that was touched on back in the keynote, and Lars was excited to be able go into more detail here. The reconciliation process right now is extremely manual, and employees tasked with this typically only resolve 6-10 cases per day. EY reimagined the process to see how much manual work you could pass off to an AI agent, shifting the majority of the process (see the center swimlane in the slide) away from manual user tasks towards automation. The result is a 7x boost in the number of cases an employee can handle and a huge drop in costly errors.

ICYMI

• Streamlined impact: Building and maintaining media supply chains with Camunda 8 – Tom Oellerich, Product Owner Media Supply Chain at ZDF Studios talked about how to navigate the complexities of international content distribution, which is crucial amidst the ever-present “Streaming Wars.” Discover how ZDF Studios builds and streamlines its cloud based media supply chain with Camunda 8, achieving flexibility and control over their program catalog while minimizing technical maintenance. Recording will be available.
• Our journey from Custom Engine to the Camunda 8 Universe – Jan Philipp Piekuszewski, IT Product Manager Business Process Automation at Hapag-Lloyd AG and Monika Sane, Process Performance Manager at Hapag-Lloyd AG spoke about the strategic journey Hapag-Lloyd is on to enhance its process automation capabilities, aiming to move from a custom-built engine to an advanced, scalable solution that extends across systems. Explore their migration path from that custom engine to Camunda, the architectural foundation built on self-hosted Camunda 8, the the business value through process analysis in Optimize, and more. Recording will be available.

Aftershow, Exhibition & Networking

That’s it for today! In-person attendees are now off to an aftershow for snacks, drinks and a chance to talk more with fellow attendees and speakers. Don’t forget to tune in tomorrow, either to the live stream or to the day two live blog (or both!). And for those of you in Amsterdam who are brave enough, don’t forget about our traditional morning run with Bernd and the Camunda Team .

If you’re in person, be sure you don’t miss the platform mastery series, industry round tables, the unconference and more tomorrow morning (local time) before the livestream kicks off with the keynote from Camunda co-founder and Chief Technologist Bernd Ruecker and Bastian Körber, VP Product Management at 12:30pm CEST / 6:30am ET. See you all then!

Update: CamundaCon 2025 Amsterdam has ended, but you can check out the videos (when available) so you don’t miss a thing!

The post CamundaCon 2025 Amsterdam Day 1 Live Blog appeared first on Camunda.

In this “Meet a Camundi” series, we’ll be introducing you to some of the people who help make Camunda an amazing place to work (and an amazing product to use). We hope that sharing these stories with you will help give you a sense of how we do things here and what it means to be a Camundi.

Questions

What is your name and your role at Camunda?

My name is Jil, and I am the senior privacy counsel at Camunda. My work focuses on privacy management, the coordination of data protection strategies, and ensuring adherence to export regulations, and trademark strategies. I’m currently branching out to handle some really interesting compliance topics, in particular how we deliver our ESG commitments.

What experiences have shaped your career and led you to where you are today?

I arrived at my legal career after taking a detour through studying international economics, all driven by burning questions I had as a student: how does the world work, and what drives it? A pivotal moment was when I was working at the German Embassy in Vienna, where a presentation on digitization and data captured my imagination and got me totally hooked on a career path toward this dynamic field of law.

How did you learn about Camunda, and what motivated you to join the team?

I was yearning for a more team-oriented role when I found Camunda. The opportunity seemed absolutely what I wanted: working in my chosen field, in Berlin, and joining what seemed (and has proved) to be an exciting and growing company. The prospect of engaging with cutting-edge issues from a legal standpoint made Camunda an irresistible opportunity for me.

What excites you the most about your work?

I thrive on translating complex legal jargon into practical, actionable advice for the teams I partner with. The ever-evolving nature of technology and regulation keeps me constantly engaged and excited about the work I do. It’s a bit like legal alchemy—always challenging but never dull.

As a fully remote company, Camunda has spent a lot of care creating an intentional remote culture, but “remote culture” can mean a lot of things. What does the remote culture of Camunda mean to you?

For me, Camunda’s remote culture is a celebration of diversity and freedom. It allows us to work with brilliant people from all over the globe, bringing rich cultural backgrounds together. It also signifies the importance of honing social skills to foster connections with colleagues through virtual platforms—this takes some learning! I cherish this diverse atmosphere deeply and would not want to trade it. 

What is a project or idea you’ve worked on at Camunda that you’re particularly proud of?

The opportunity to develop myself at Camunda across a range of projects has been a personal highlight. From my start as a junior giving advice on data protection to leading the team that ensured our compliance with global sanctions and human rights rules to now directly supporting teams across our organization to deliver their complex projects within the law.

In all of these, I have driven early adoption of automation, for example using Camunda’s own process automation product and AI tools to ensure that we work in a lean and efficient way. The diversity of this work, from engaging with customer legal teams, internal teams, or authorities to building our data protection or trademark strategy or supporting in audits and certifications is a thrilling blend of leadership, legal acumen, and technology.

Is there a woman—whether in tech, history, or your personal life—who has inspired you in your career?

My mother, a lawyer in a male-dominated company, shaped my approach to life and work—despite my teenage fears of “becoming just like her!” She inspired me in my core principles of fairness, diligence, and kindness as well as embracing challenges with a quiet “Okay…let’s see about this…” and a little smile.

Can you share something about your personal life that colleagues may not know about you?

I’m a bit of a dabbler with a passion for everything from painting, literature, politics, singing, music and dancing to outdoor adventures. I’m also environmentally conscious and embrace the German stereotype—so yes, I’m the one who relishes wearing functional outdoor gear—zippable pants included!

Is there anything else you’d like to share?

I’m truly happy in my role at Camunda and about the flexibility of remote work, the diverse culture, and the innovation. Being part of the wave Camunda is surfing is incredibly fulfilling. The supportive culture and my colleagues’ camaraderie make this a special place to be. I’m excited to be a part of our journey.

Learn more about careers at Camunda

We want to thank Jil for sharing her story, and we hope you found it as interesting and valuable as we did!

Stay tuned for more stories from our incredible team members in the “Meet a Camundi” series. Camunda is growing fast and on a mission to find the very best talent in the world. Check out our careers page and jobs page and join us to impact the future of process orchestration with Camunda! 

The post Meet Jil Schwarz, Senior Legal Counsel at Camunda appeared first on Camunda.

They can execute complex scams in minutes using AI. And with real-time payments, they can wire money across different accounts using synthetic identities. Meanwhile, legitimate cross-border transfers can still take weeks at certain institutions. This gap represents both a challenge and an opportunity for banks ready to transform their approach to commercial services.

In a recent webinar, Enrico Camerinelli, strategic advisor at Datos Insights, and Sathya Sethuraman, field CTO for banking and financial services at Camunda, explored how process orchestration and automation enables banks to bridge this divide and generate more value for commercial banking clients.

What commercial clients really want

As Camerinelli explains in the webinar, Datos Insights research reveals that nearly 90% of corporate treasurers consider it essential to run banking operations directly from their enterprise systems. This seamless integration creates significant orchestration challenges spanning technology, processes, and people. Not just for the bank itself, but also for commercial clients.

“Corporate users want to control inbound and outbound transactions directly from their enterprise system,” explains Camerinelli. “But this integration creates potential break points that require thoughtful orchestration of applications on both the enterprise and banking sides.” Half of corporate treasurers cited issues with integration, multiple screens, and a high dependence on Excel or external systems.

Without effective orchestration, this integration challenge creates risk. When Datos Insights asked why corporate treasurers partner with fintech firms instead of traditional banks, they cited better functionality (48%), more payment options (46%), better integration with internal systems (43%), and access to real-time payments (41%).

These proof points show the growing risk posed to incumbent banks that are slow to respond to their clients’ needs. If commercial clients don’t get what they need, they’ll pursue other options without thinking about loyalty or long-standing relationships.

Why API catalogs alone fail to deliver value

Many banks have responded to integration demands by building extensive API catalogs, but this approach creates new problems rather than solutions.

“The more API catalogs banks create, the more they risk widening the divide from corporate users,” notes Camerinelli. “These APIs exist, but corporate clients struggle to use them efficiently or build ROI from them.”

According to Datos Insights data, the challenges are multithreaded. The biggest hurdle is the underlying process and operational changes are difficult to manage, with over 50% citing this obstacle. Cost (45%) and IT dependence (41%) issues were cited next, which is expected given the complexity of a modern enterprise.

Without a strategic framework in place, banks can often find their APIs and technology stacks grow out of control. As teams can often work in silos, they risk building the same integration multiple times. The lack of reuse and increased duplication isn’t just bad for productivity. It increases maintenance costs and adds to the risk of complexity, which ultimately increases the total cost of ownership. 

Instead, banks need to think differently. They need to think beyond APIs and offer customers what they want.

Focusing on API calls is missing the point

When discussing open banking, conversations should fixate on the end users. However, research shows that corporate clients have a matrix of important capabilities. They prioritize liquidity, convenience, security, and of course, yield. But each of these elements carry different weights.

“Corporate treasurers want yield, but not at the cost of missing other priorities like sufficient liquidity, safety, and ease of use,” explains Camerinelli. “No treasurer will lose their job for missing a few extra basis points, but they certainly will if they compromise liquidity or security.”

Sethuraman adds that properly orchestrated open banking actually enhances security while delivering on these other priorities: “By opening your APIs strategically, you can embed your services into corporate ERPs. This delivers the functionality and capabilities they demand.”

Orchestrating and scaling AI capabilities in banking

Process orchestration creates the critical framework for effectively applying artificial intelligence across banking operations. This represents a shift from isolated AI applications to a cohesive approach for embedding capabilities spanning deterministic and non-deterministic processes. 

Yet in banking, there needs to be a balance of both. Mission-critical processes need to function as designed. Every time. Otherwise, there’s a risk of disruption, regulatory action, or brand impact.

Agentic AI opportunities are still plentiful in the industry that’s practically led the revolution. Having the ability to blend both gives banks the freedom to apply the right technology at the right time instead of being limited.

Orchestration allows banks to speed up deploying new models or capabilities. It prevents AI hallucination risks while creating a governance framework that helps banks accelerate innovation without compromising safety.

For example, one bank monitoring for synthetic identity fraud implemented an agentic approach that allowed their fraud team to identify repetitive patterns in certain document types without disrupting their existing processes. They could test these patterns with real data, refine their models, and gradually deploy improvements. 

By essentially A/B testing fraud models, the bank was able to reduce false positives while simultaneously improving the detection of bad actors. Something impossible with traditional, static approaches.

Building incrementally while maintaining vision

One of the most powerful advantages of process orchestration is enabling incremental modernization within a coherent strategic framework. Rather than waiting years for comprehensive implementations, banks can deliver value continuously from the start.

Sethuraman described how one multinational bank evolved from a narrow payment system implementation in one country to a 70-plus country platform vision through orchestration. Without process orchestration, they would have faced an impossible choice: wait years for a complete solution or implement disconnected point solutions.

“Process orchestration provides the flexibility to start small but think big,” he explained. “The bank didn’t wait five years to deliver value. They incrementally built their platform while maintaining a consistent vision.”

This approach requires business and IT collaboration to map the true vision, identify customer requirements, and build, buy, and blend what’s needed to achieve strategic goals. Process landscapes allow business stakeholders to create standardized process hierarchies and catalogs that IT can implement incrementally, preventing both analysis paralysis and technology sprawl.

When another audience member asked if orchestration just adds more complexity to overlapping systems, Camerinelli clarified: “Orchestration isn’t just connecting fragmented pieces. It ensures processes are properly reviewed and revised first. You’re not just automating existing problems. You’re resolving them within a coherent framework.”

The path forward

As open banking transforms commercial relationships, process orchestration provides the critical link between everything and enables rapid innovation.

When implemented thoughtfully, you can:

• Create secure connections to client systems with appropriate permissions
• Deliver enhanced functionality that meets rising expectations
• Apply AI intelligently to improve experiences while reducing costs
• Build incrementally toward a comprehensive, bank-wide transformation that reduces the total cost of ownership and enables faster scaling

Process orchestration transforms open banking from a checkbox exercise into a growth opportunity. It balances innovation with practical security measures that protect you and your clients while delivering the capabilities commercial clients actually value.

Ready to learn how process orchestration helps banks grow revenue with open banking? Watch the complete conversation between industry experts Enrico Camarinelli and Sathya Sethuraman to discover practical strategies for balancing innovation with security in open banking. 

The post How to Grow Commercial Revenue with Open Banking appeared first on Camunda.

Using software to help close the automation gap for small and medium enterprises

Switzerland consists of 26 cantons (federal states), each with its own set of tax regulations. At the 2024 CamundaCon in New York, Marcin and Jerzy explained how they used Camunda to build a “digital accountant” called Luca that helps small and medium enterprises automate and optimize processing for paper accounting forms.

Building a solution to automate multiple clients’ accounting rules

The team had to solve several challenges to develop a solution that would be useful for different organizations and industries. The solution needed to understand tax regulations for each canton and support the multiple official languages of each—a varying combination of German, Italian, French, and English.

It also needed to understand basic accounting principles and learn how to apply those principles in the right context for specific organizations and document types. Plus, it needed the ability to detect accounting items from scanned documents and classify tax-related items correctly for the Swiss system; creating structured data from unstructured content. Transparency was also essential. The business processes and decision models needed to be auditable for regulators.

Because the solution would be hosted in a multitenant environment, the team also needed to ensure secure communication for tenants and subtenants, as well as with Bexio (business software for small businesses and startups) and other accounting systems. And like any good software solution, it needed to be agile and flexible enough to change as tax laws change.

Creating a collective decision model

The development team wanted to create a model to orchestrate manual and automated tasks and use decision tables to store the tribal knowledge of human accountants. Based on BeOne’s demonstrated experience supporting hundreds of thousands of business users with Camunda-built business processes, they were confident they could use Camunda’s BPMN and DMN capabilities to create an agile, dynamic, multitenant solution.

First, they collected and analyzed manual accounting decisions for tasks requiring human assistance. Next, they developed a model to predict behavior and provide automated services based on those predictions. The model also assists with manual decision-making. Finally, they created a feedback loop synchronizing manual and automated tasks, creating a self-sustaining decision model.

The decision model uses decision tables with rules for product determination, product groups, accounting groups, and tax rates. Each table is powered by a combination of rules from the feedback loop and sources like machine learning.

The result is a solution that applies business processes and subprocesses to orchestrate and automate invoice classification and posting from end to end. It can scan and classify documents, recognize invoice items within a document, verify the supplier and payment, detect accounting items and tax rates, make an accounting entry, and post to the accounting system.

If the document and the booking are clear, the solution can post without waiting for confirmation from an accountant. If any information is unclear or requires confirmation, it asks for manual input or verification and stores that knowledge. As feedback increases, the level of automation increases.

Example of the solution’s end-to-end process flow

As the solution is deployed in a multitenant architecture, the team manages the complexity of data security and rule-sharing among multiple clients by establishing tenants for accounting offices and subtenants for their customers. Information from each tenant is shared to a central decision model, then that decision model is used to automate the tenant’s processes.

With this structure, the solution can remember and apply rules and decisions specific to each client and their documents.

Improving automation and efficiency while reducing risk

“Our model is not just win-win but win-win-win.” – Marcin Makowski, CEO, BeOne

Luca’s development team succeeded in building a solution that uses collective human knowledge to accurately execute complex accounting decisions. Its robust decision model provides an auditable knowledge base that applies decisions learned through client use to continually improve the classification of documents and expenses.

The team and their clients are realizing benefits from this model, including:

• Quality, stable processes for items posting in compliance with complex regulations
• Efficiency from the quality of process data and reduction of mistakes
• Risk mitigation through the introduction of control rules
• Transparency from auditable rules and records
• Processing speed delivered through well-performing decision tables, even in tables with up to 1 million rules
• New services developed as a result of well-functioning decision tables

Unique to the business model, clients only pay a fee if Luca delivers an expected outcome—typically, time savings calculated by the automation rate of the process instance. This approach gives small and medium enterprises in Switzerland access to an automated accounting service at an affordable price.

Overall, as Marcin explained, “Thanks to the collected human decisions, we improve the level of automation and reduce decision fatigue for employees, giving them more time and energy to work on more important tasks.”

Refining the model through human training

Marcin and Jerzy showed how a collective decision model can be a versatile, cost-effective way to automate complex processes for multiple users with different requirements. They also demonstrated how taking a dynamic and iterative approach to developing decision-making capabilities allows an organization to go to market with a set of general rules and then expand and refine those rules through user input.

In Luca’s case, once accountants began using the solution, it was able to collect their input via the feedback loop and improve decision-making and automation.

This approach has an advantage over using knowledge gleaned from generative AI because it is true instead of theoretical. In other words, Luca generates correct decisions because it is trained on manual decisions from human accountants. The differentiator in their solution—the human decision—is at the heart of their process.

Inspiring developers to look for new process automation opportunities

This CamundaCon presentation provided an interesting example of how to use a collective decision model to create new automation opportunities for small and medium enterprises. As Jerzy and Marcin pointed out, the amount of unstructured data within organizations continues to increase and, along with it, opportunities to find new automations through interpreting and adding structure to unstructured data.

To see more details on this project, watch the full session replay. Then, check out other CamundaCon presentations for inspiration on new ways to use process orchestration and automation to solve your most complex problems.

Join us in Amsterdam

The next CamundaCon is almost here! It’s not too late to join us on May 14–15 in Amsterdam. Or get ahead of the game and register for CamundaCon 2025 in NYC this October.

The post Building a Collective Decision Model for Complex Automations appeared first on Camunda.

While we do of course have an actual letter you can customize and email to your boss (or read aloud in person? Morph into a slide presentation? The choice is yours, really), maybe you want the highlights first.

Here are our insider tips for convincing your boss to send you (and your team?) to CamundaCon.

1. Describe it.

CamundaCon is in Amsterdam this May 14–15 (that’s a Wednesday and a Thursday) with a preconference the Tuesday before. In a nutshell, it’s a meeting of the minds about how to implement process orchestration in business.

Process orchestration and automation is a system for ensuring that the various tools and software the company uses work in tandem without a ton of manual interference. It’s about tying your systems together so that routine chores—updates, maintenance, or customer service tasks—are handled smoothly and with as much automation as possible from the beginning of the process to the end.

2. Explain why it helps the company.

Whether your company is already experimenting with adding AI into your orchestration or is just trying to visualize the sprints it would take to migrate from a legacy monolith to a more tool-agnostic system, you can learn about optimal next steps at CamundaCon.

You could:

• Compare products leading in the market with ones that are up and coming
• Learn how to use agentic process orchestration to optimize your business processes
• Hear about specific use cases and strategies from other development and business teams that have worked with process orchestration

3. Namedrop the speaker list.

You’ll be getting insight into how to level up your business processes with speakers from companies like Rabobank, T-Systems Austria, and NORD/LB. Not to mention a few of our own knowledgeable experts at Camunda—just to give you the inside scoop into how one process orchestration platform approaches end-to-end processes.

Whatever operational complexity has your company stumped, one of these people will be able to show you how they overcame it.

4. Highlight the in-person benefits.

Our online attendees have access to a lot of the conference, but in-person attendees definitely experience the most CamundaCon can offer. Select a few in-person-only events to mention to your boss, along with how they could benefit your organization.

For example, which masterclass would you like to attend if you could: AI orchestration, SAP enablement, or migration strategy? Don’t forget to mention that participating in the hackday event always means knowledge sharing and community building. And at the participant-driven Unconference, you could bring attention to topics and questions that your organization would specifically like to know more about.

5. Offer to share knowledge afterward.

For the cherry on top of the sundae, don’t forget to promise to share. Point out to your boss that you’ll be coming back with not only big-picture visions of what the company could achieve over time, but also best practices you can implement right away.

Of course, you could point out that groups of 5 or more get a 20% discount on tickets. After all, you’re just one person, and you can’t be in multiple talks at once, can you?

Process orchestration can look intimidating when you realize what it’s capable of achieving—an automated end-to-end process complete with a modeled roadmap, anyone? But small, immediate improvements can pave the way for larger, more complex goals. And you’ll be ready to share all of that with the rest of the company, just as soon as you get back from Amsterdam.

See you at CamundaCon!

The post Convince Your Boss to Send You to CamundaCon 2025 in Amsterdam appeared first on Camunda.

• Enhancing process visibility

• Reducing regular administrative tasks

• Modernizing all the stages and processes of interaction with a client or customer, from the initial contact to the conclusion of services

Tom Clark, assurance digital integration leader at RSM, and Ken Koch, forensic market leader at RSM/BDO, joined us at CamundaCon NYC 2024 to speak about their transformation journey. Together, they delved into how RSM embraced Camunda to improve process visibility, composability, and audit process efficiency. In their presentation, Tom and Ken discussed how RSM revamped its engagement lifecycle using Camunda, incorporating legacy solutions and creating an engagement ecosystem for improved efficiency—from client acceptance to closure.

Resolving inefficacies within siloed infrastructures

RSM, renowned for its industry-leading services, faced a daunting challenge: its legacy process management ecosystem consisted of 26 different applications that were not effectively communicating with each other.

This fragmentation led to potential inefficiencies, such as manual data transfers and a lack of visibility into the status of thousands of active customer journeys. Auditors and staff were bogged down with administrative tasks, detracting from client-focused work. Overall, the outdated engagement lifecycle threatened productivity and scalability.

Tom Clark recognized the need for change. “The existing system was complex and cumbersome, hindering our ability to deliver the level of service we aimed for,” he explained.

Ken Koch added, “Our teams were spending significant time on tasks that could be automated, which was not the best use of their expertise.”

Streamlining end-to-end processes with Camunda

RSM’s strategic initiative was to overhaul its audit process, boost productivity, and elevate client services. The firm turned to Camunda to replace the technology-driven process with an orchestrated, process-driven approach that leverages technology for optimal customer engagement and performance.

Camunda empowers organizations to fully leverage their existing resources while facilitating strategic transformations that elevate customer and employee experiences. Camunda’s intelligent process orchestration and automation platform helps organizations:

• Overcome the limitations of legacy systems
• Drive digital transformation
• Achieve long-term success by enhancing agility, efficiency, IT/business collaboration, and scalability.

In their presentation, “RSM – Legacy to Process Orchestration Journey,” Clark and Koch discuss how implementing Camunda at RSM achieved benefits like enhanced visibility, reduced admin tasks, modernized engagement, and increased efficiency.

Enhanced visibility into engagements

Camunda Optimize provided real-time insights into active engagements, enabling centralized monitoring and management without the need for manual check-ins. This transparency allowed anyone within the organization to quickly understand the current status of any engagements.

“What we’ve done with Camunda means anyone concerned can push a button and see the current status of everything. This means they don’t have to go out to that customer team and say, Hey, what’s going on with this engagement? Where are you in these steps? Do you have issues? That’s better for us and better for our customers.” – Ken Koch, Forensic Market Leader, RSM/BDO 

Reduced administrative tasks

Automating repetitive tasks significantly reduced time spent on administrative activities, freeing RSM to focus on adding value to client interactions.

In the first four months alone, RSM saved an estimated 720,000 hours during customer engagement, translating into substantial cost savings.

“We can take all this monolithic code, 26 applications, and wrap it into a single orchestrated end-to-end engagement life cycle. In our first four months, we had 9,000 customer engagements running through Camunda, and we’re looking at 80 hours per engagement of savings.” – Tom Clark, Assurance Digital Integration Leader, RSM

Modernized engagement lifecycle

RSM restructured its engagement lifecycle with Camunda, creating a future-ready engagement ecosystem that streamlined the entire process from client acceptance to engagement closure. Data normalization, modularity, and enhanced visibility facilitated this transformation.

“If we want to use agile technology and keep pace with business demand, we need people to be agile and processes to be agile. By creating a complete vision that talks about how this impacts people, technology, and processes and how it impacts the bottom line, through that analysis, I was able to show our leadership team that with the same headcount, we can process 20% more clients. And for us, that’s huge.” – Tom Clark, Assurance Digital Integration Leader, RSM

Increased capacity, savings, and training efficiency

The adoption of Camunda had a notable impact on RSM’s operations. Automating repetitive tasks and integrating applications into a single system led to considerable time savings, translating into cost savings.

As mentioned earlier, in just the first four months after implementing Camunda, RSM saved an estimated 720,000 hours across customer engagements. Training requirements for new hires were also reduced as processes became more streamlined and less complex.

“A lot of it’s about efficiencies and time savings. Previously, developers had to learn 26 tools, and they had to know in their heads about this one, then over here that one, but now if it’s orchestrated for them, and because of this training becomes far easier in the future.” – Tom Clark, Assurance Digital Integration Leader, RSM

Savings continue to accrue as RSM embeds further efficiencies into its processes. RSM expects process orchestration integration to extend beyond customer engagement, influencing auditors’ work and supporting services like consultations and resource assignments.

The project’s success has fostered a greater willingness within the wider organization to consider further process orchestration and automation solutions across other areas of business functionality.

Continuous improvement and agility

Implementing Camunda has been a significant step in modernizing RSM’s audit process, enhancing cross-company process visibility, greatly reducing manual and administrative tasks, and significantly simplifying the engagement lifecycle. The firm has laid a strong foundation for continuous improvement and agility, enabling it to:

• Adapt to future changes in technology (such as leveraging artificial intelligence integration) and business practices (such as changes in legislation or adopting regional banking standards)
• Roll out tested composable processes and orchestration to the broader global organization
• Better serve its customers

If you would like to know more about RSM’s transformative journey to create a future-proof customer engagement ecosystem, you can watch their CamundaCon presentation right here.

The post RSM Creates a Future-Proof Engagement Ecosystem with Camunda’s AI Orchestration appeared first on Camunda.